Our Impact
Making a Difference
Harvesting Goodness, Nurturing Communities
At ROHI Company Limited, our business extends beyond profit-making. We are committed to creating meaningful impact in our communities, environment, and the entire banana value chain. Through our operations and initiatives, we strive to address socio-economic challenges while promoting sustainable development that benefits everyone.
Empowering Youth and Women Farmers
Building sustainable livelihoods in rural Tanzania
One of our core missions is to empower youth and women banana farmers, many of whom are single mothers, by providing them with reliable market access and fair compensation for their produce. This empowerment initiative has transformed the lives of farmers in the Rungwe and Busokelo districts of Mbeya, Tanzania.
Our Empowerment Programs:
- Fair Purchasing Practices: We ensure farmers receive fair prices for their bananas, creating sustainable income sources for over 500 farming families.
- Agricultural Training: We provide comprehensive training on sustainable farming techniques to improve productivity and quality, reaching 300+ farmers annually.
- Financial Literacy: We conduct workshops on financial management to help farmers make informed decisions about their earnings and investments.
- Market Access: We create reliable market channels for farmers to sell their produce, eliminating middleman exploitation.
- Community Support: We invest in community development projects that benefit farmers and their families, including education and healthcare initiatives.
Environmental Sustainability
Protecting our planet for future generations
We are committed to environmentally sustainable practices throughout our operations. By processing surplus bananas that would otherwise go to waste, we help reduce food waste and its environmental consequences. Additionally, we implement eco-friendly measures in our production processes to minimize our carbon footprint.
Our Sustainability Initiatives:
- Waste Reduction: Converting surplus bananas into value-added products reduces agricultural waste by over 2,500 kg daily.
- Resource Efficiency: Optimizing energy and water usage in our processing facilities, achieving 40% reduction in consumption.
- Sustainable Packaging: Working towards more environmentally friendly packaging solutions using biodegradable materials.
- Promoting Sustainable Agriculture: Encouraging farming practices that preserve soil health and biodiversity across our partner network.
- Carbon Footprint Reduction: Implementing measures to minimize greenhouse gas emissions throughout our value chain.
Economic Development
Driving growth and prosperity in local communities
Job Creation
Our operations have created 15+ direct employment opportunities in production, sales, marketing, and distribution, contributing to local economic growth and reducing unemployment.
Value Addition
By processing raw bananas into value-added products, we increase their economic value by 300%, benefiting the entire agricultural sector and creating new market opportunities.
Business Partnerships
We foster strategic partnerships with local businesses, creating a robust ecosystem that supports economic development and knowledge sharing in the region.
Industrial Growth
Our company contributes to the growth of the food processing industry in Tanzania, promoting industrialization, innovation, and technological advancement.
Our Strategic Impact Goals
Looking ahead to 2028
As outlined in our Strategic Plan 2024-2028, we've set ambitious goals to expand our impact across communities, enhance sustainability, and strengthen the entire banana value chain:
Increase Revenue, Market Shares and Build Brand Reputation
Aiming for a 300% increase in banana product sales and 500% increase in raw banana sales to upper markets by 2028, while establishing ROHI as the leading banana processing company in East Africa.
Increase Production and Improve Operational Efficiency
Targeting a 300% increase in production capacity and 60% improvement in operational efficiency by 2028 through technology adoption and process optimization.
Enhance Strong Partnerships in the Banana Value Chain
Increasing youth and women farmer participation by 70% and establishing robust training programs reaching 60% of eligible farmers by 2028, creating a stronger agricultural community.
Achieve Sustainability
Targeting 100% compliance with environmental regulations, 50% renewable energy use, and 80% waste recycling by 2028, setting new standards for sustainable business practices.