About Us
Our Story
ROHI Company Limited traces its origins back to September 2, 2011, when it was officially registered as a business entity. However, it wasn't until June 2018 that the company truly began its operations, marking the beginning of a journey focused on food processing, particularly in the realm of banana crisps.
The inception of ROHI was driven by a vision to address a critical challenge in the Rungwe and Busokelo districts of Mbeya, Tanzania. In these regions, banana production was abundant, yet a significant portion of the harvest went to waste due to a lack of market access. This surplus led to rotting bananas, causing economic losses for local farmers, many of whom were youth and women, including single mothers.
Recognizing the potential inherent in this surplus of bananas, the founders of ROHI set out to transform this challenge into an opportunity. They understood that while there was a surplus of fresh bananas, there was also a robust demand for banana-based products, particularly snacks.
Our Philosophy
Our Purpose
"Our purpose is to harness the natural goodness of bananas to nourish communities, drive sustainable development, and create a brighter future for Africa."
Our Vision
"To be the premier provider of high-quality banana products in Tanzania and throughout Africa, leveraging sustainable practices, innovative technologies, and community-centric initiatives to nourish and delight consumers while fostering economic growth and environmental stewardship across the region."
Our Mission
"Our mission is to produce premium banana products that inspire health, happiness, and sustainability. Through innovation, integrity, and community engagement, we strive to deliver unparalleled quality while fostering economic prosperity and environmental stewardship across Tanzania and Africa."
Our Tagline
"Taste It, Feel It, Smile"
Our Core Values
Our values are intrinsically weaved into our business, flowing through every aspect of our day to day and embracing it as our culture.
Quality First
Commitment to delivering premium banana products of the highest quality, ensuring every product meets our rigorous standards.
Sustainability
Operating responsibly to minimize environmental impact and support long-term viability for future generations.
Community Empowerment
Engaging and uplifting local communities through fair practices, partnerships, and sustainable development initiatives.
Innovation
Driving continuous improvement and advancement in banana processing technology and sustainable practices.
Integrity
Conducting business with honesty, transparency, and ethical principles at the forefront of everything we do.
Customer Satisfaction
Dedication to exceeding customer expectations through excellent service, quality products, and meaningful relationships.
Our Leadership Team
Meet the dedicated professionals behind ROHI Company
Rose Leonard Muliahela
Founder And Managing Director
With 21 years of experience in processing, Ms. Rose is dedicated to transforming banana production into a sustainable and profitable venture. As the Founder of Rohi Company Limited, she empowers smallholder women banana farmers by implementing best practices from horticultural value chains.
Timoth Stanslaus Chale
Business Growth and Development Manager
With 9 years of dynamism in management and value chain linkage, Mr. Timoth Chale is a catalyst for business evolution. He's orchestrated success stories with Equity Bank Tanzania, Tanzania Chamber of Commerce, and more, steering funded projects like BEST D and ENGINE to fruition.
Moses Wisdom Mwakyusa
Head of Sales and Marketing
With over 20 years of expertise in the retail sector, Mr. Moses is a stalwart in marketing excellence. His journey includes pivotal roles at esteemed organizations like Bimery Advertising Company Ltd, Planatell Communication Ltd, and Vodacom TZ.
Nelson Joseph Kissanga
Monitoring, Evaluation, Accountability & Learning Specialist
Mr. Nelson Kissanga is a seasoned professional with a wealth of expertise in policy design, strategic planning, and local governance. With a foundation built on formal education and hands-on experience, he has honed his skills through roles at esteemed institutions.